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dutch hill feed

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harrison hague

dutch hill feed

Description
visualizing core values

Dutch Hill Feed is a manufacturer of custom blend, high quality livestock feeds. They focus on quality over quantity, inspecting every batch of product by hand. However, their practically non-existent branding failed to communicate these qualities to the consumer. I refreshed their identity, creating a unified approach to all elements, from website through to package labels. The goal for the visual language was to reflect the quality of the product, but in a simple way as to emphasis their hands-on practices. To convey this, I created a rich, earthy palette, and paired it with a vintage styled wordmark. The hues tie the identity to land and grains, and the script wordmark is reminiscent of days gone by, of farming out in the frontier.

what i did
  • brand development
  • website design & Development
  • photography
what i did