Kappa’s is an identity I developed as a freelance designer for an esports bar and restaurant.
Kappa’s would be the go-to place for those who love everything video games and esports. The logo needed to reflect this dedication and passion for gaming culture.
The icon is a play on a classic motif found in many games, in which coins or power-ups will pop out of boxes or bricks. Since the typeface has a 3D, arcade feel, the apostrophe has square like features, allowing for the integration of a coin to instantly say gaming, yet still have enough distinct personality to be easily identified as Kappa’s when used on its own.